mercedes-benz
•
mercedes-benz •
The goal of the eRange campaign was to build recognition and awareness for the largest portfolio of electric commercial vans, reinforcing Mercedes-Benz’s position as the number one brand in this segment.
I was involved in the conceptual development of this campaign for
Mercedes-Benz's electric vans. My contributions included brainstorming, look development, mood boards, creation of ideas and pre-visualisation of the graphics and animations, story boards and preparation of presentations for the client.
Electric is on
Concept & Moods
Germany has always been a pioneer and trailblazer when it comes to electronic innovation. Thanks to artists like Kraftwerk, electronic music was exported to the entire world.
With the eRange, we proved that we don’t just lead the world in electronic music
but also in electric mobility.
Inspired by these visual and acoustic pioneers, we gave the eRange a unique, modern look, complemented by a captivating, newly composed 2024 electro track.
The idea is to have big and bold visuals, striking graphics, buzzwords,
Mercedes-Benz stars and 3D models.
Using vibrant backdrops that illuminate the vehicles in spectacular ways.
Campaign
