ganter
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ganter •
Der Mehrweg
During my time at Preuss und Preuss, I contributed to an awareness campaign for Ganter Brewery. The goal of the campaign was to create awareness for sustainability. In 2023 we renamed a street in Freiburg to "Mehrweg" (Reusable Street), where people could return bottles and win prizes, promoting sustainability and bottle reusability.
In 2024, we developed a new concept for a second event of the consecutive year at the brewery. Visitors could again return bottles and win prizes. My contributions included concept work, designing and animating social media posts, case films and animating
the campaign logo.
